A declining or stable image? An assessment of the United States' soft power in Africa

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Periodical article

Title:	A declining or stable image? An assessment of the United States' soft power in Africa
Author:	Tella, Oluwaseun
Year:	2016
Periodical:	South African Journal of International Affairs (ISSN 1938-0275)
Volume:	23
Issue:	2
Pages:	151-166
Language:	English
Geographic terms:	Africa United States
Subjects:	international economic relations development cooperation
External link:	https://doi.org/10.1080/10220461.2016.1190297
Abstract:	While the concept of soft power was coined by US scholar Joseph Nye in the early 1990s, the scholarly analysis of the US soft power in Africa remains scarce. This article seeks to engage with the question of soft power arising from US policies, political values and cultural exports in Africa. It employs both primary and secondary data, and focuses on the soft power impact of AGOA and PEPFAR on African perspectives on the US, as well as the impact of US popular culture, brands and educational exchange. The article found that, despite surveys pointing to increasing anti-US sentiments globally in the 21st century, Washington still wields significant soft power in Africa. Notes, ref., sum. [Journal abstract]