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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The portrayal of men and women in the media: the African landscape
Author:Macharia, Juliet W.
Periodical:Journal of communication and media research (ISSN 2141-5277)
Geographic terms:Subsaharan Africa
Subjects:mass media
gender roles
Abstract:In this article the author argues that African media, and in particular the media in Nigeria, when it comes to gender roles seem to be stuck in time. The paper explores how in African media women are portrayed exclusively as mothers, wives, cooks, nurses and servants. The author argues that society should also see women in offices as managers, chief executive officers, pilots, lawyers, businesswomen and doctors. The author investigates examples from Ghana, Kenya, Nigeria, South Africa and Tanzania to illustrate this. The author stresses the importance of the media as socializing agents and argues they should play their roles positively, without gender discrimination. Bibliogr., sum. [ASC Leiden abstract]