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Title:Enhancing organizational corporate image through the social media: a study of banks response to university undergraduates' Facebook comments in Enugu and Rivers states
Authors:Agbo, Benedict Obiora
Asadu, Clement Afamefuna
Periodical:Journal of communication and media research (ISSN 2141-5277)
Geographic term:Nigeria
Subjects:social media
Abstract:Image is fundamental to the success of any organization. A favourable image comes from a company's relationship with the general public and its clients, which is based on communication or interaction. This study investigates how corporate image can be enhanced through the social media, using banks' responses to university undergraduates' Facebook comments as a case study. The students in the research sample, from three universities in Nigeria, were friends of various banks on Facebook, but expressed disappointment as most banks did not respond to their queries or inquiries through Facebook. Bibliogr., sum. [Journal abstract, edited]