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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The use of local raw materials in beer brewing: Heineken in Nigeria
Authors:Akinyoade, AkinyinkaISNI
Ekumankama, Ogbuagu
Uche, ChibuikeISNI
Year:2016
Periodical:Journal of the Institute of Brewing
Volume:122
Issue:4
Pages:682-692
Language:English
Geographic term:Nigeria
Subjects:beer
multinational enterprises
agricultural policy
sorghum
Link:https://doi.org/10.1002/jib.383
Abstract:This paper critiques the attempt by Nigerian Breweries Plc (NB, a subsidiary of Heineken) to increase its use of local raw materials for beer brewing. It argues that the greatest threat to this initiative has been the inconsistent Nigerian Government policies, especially with respect to promoting and encouraging the cultivation of local raw materials for beer production. Policy reversals in this direction have helped to slow down the backward integration initiative of the government aimed at replacing imported barley with local sorghum as the main ingredient for beer production in Nigeria. While NB can help to fund research into the development of high yield sorghum hybrids, the task of ensuring the widespread and proper use of such seeds by local farmers will depend on the existence of a supportive and effective national agricultural policy. The development and operationalization of such a policy cannot be outsourced to multinational beer companies by the Nigerian Government. Ref., sum. [Journal abstract]
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