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Title:Demographic and personality factors: effects on employee creativity in the service industry
Author:Odetunde, Oladimeji Jamiu
Periodical:Ibadan journal of the social sciences (ISSN 1597-5207)
Geographic term:Nigeria
service industries
work attitudes
Abstract:Research indicates that employee creativity is of utmost importance for competitiveness of organisations in today's business environment especially in service organisations. While studies have correlated demographic and personality factors in facilitating employee creativity, results remain inconclusive. Therefore, this study investigates the demographic and personality factors predicting employee creativity in the service industry in Nigeria. Data were collected from 200 randomly selected employees of 17 service business organisations in Lagos and Ibadan. Results show that demographic factors and personality factors significantly predict employee creativity, with personality factors predicting employee creativity better than the demographic factors. Separately, sex, role breadth self-efficacy and competitive disposition predicted creativity better than other demographic and personality factors. Demographic and personality factors interacted significantly to enhance creativity. Specifically, education best interacted with role breadth self-efficacy to enhance creativity. It is concluded that demographic and personality factors are important in facilitating employee creativity. It is recommended that service organisations in Nigeria facilitate employee creativity by recruiting employees with the requisite demographic and personality characteristics. Bibliogr., sum. [Journal abstract]