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| Title: | Agricultural marketing enterprises for the developing world: with case studies of indigenous private, transnational cooperative and parastatal enterprise |
| Author: | Abbott, John C. |
| Year: | 1987 |
| Pages: | 217 |
| Language: | English |
| City of publisher: | Cambridge |
| Publisher: | Cambridge University Press |
| ISBN: | 0521325978; 0521339081 |
| Geographic term: | Subsaharan Africa |
| Subjects: | marketing boards agricultural marketing |
| Abstract: | This textbook presents a selection of marketing enterprises, drawn from throughout the tropics, which have succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to cooperatives and parastatal organizations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. These real-life cases (amongst others from Senegal, Sierra Leone, Nigeria, Cameroon, Zaire, Botswana, Sudan, Kenya, and Zimbabwe) are followed by analyses of the characteristic strengths and limitations of each type of enterprise, the conditions and purposes for which they are best suited, and the kind of support they need from governments if they are to operate to their best adventage. A more theoretical chapter on the marketing enterprise as an instrument for rural and national development is also included, together with a systematic treatment of marketing management. |