Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective

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Periodical article

Title:	Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective
Authors:	Ndubisi, Nelson Oly Ndubisi, Gibson C.
Year:	2013
Periodical:	Journal of Asian and African studies (ISSN 0021-9096)
Volume:	48
Issue:	4
Pages:	521-538
Language:	English
Geographic term:	Africa
Subject:	Economics and Trade