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 Periodical article |
| Title: | The influence of relationship marketing strategies on the performance of commercial banks in Tanzania |
| Author: | Kessy, Severine S.A. |
| Year: | 2019 |
| Periodical: | Tanzania Journal of Development Studies (ISSN 0856-9622) |
| Volume: | 17 |
| Issue: | 2 |
| Pages: | 115-130 |
| Language: | English |
| Geographic term: | Tanzania |
| Subjects: | banks commercial banks marketing |
| External links: | https://www.ajol.info/index.php/tjds/article/view/194168 https://journals.udsm.ac.tz/index.php/tjds/article/download/3429/3306 |
