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Periodical article Periodical article
Title:The influence of relationship marketing strategies on the performance of commercial banks in Tanzania
Author:Kessy, Severine S.A.ISNI
Year:2019
Periodical:Tanzania Journal of Development Studies (ISSN 0856-9622)
Volume:17
Issue:2
Pages:115-130
Language:English
Geographic term:Tanzania
Subjects:banks
commercial banks
marketing
External links:https://www.ajol.info/index.php/tjds/article/view/194168
https://journals.udsm.ac.tz/index.php/tjds/article/download/3429/3306
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