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 Periodical article |
| Title: | Entrepreneurship in microfranchising: an emerging market perspective |
| Authors: | Awuh, Harrison Esam Dekker, Marleen  |
| Year: | 2021 |
| Periodical: | Journal of Entrepreneurship in Emerging Economies (ISSN 2053-4604) |
| Volume: | 13 |
| Issue: | 5 |
| Pages: | 1152-1172 |
| Language: | English |
| Geographic term: | Subsaharan Africa |
| Subjects: | entrepreneurs poverty |
| External link: | https://doi.org/10.1108/JEEE-02-2020-0025 |
| Abstract: | Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business. |