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Periodical article Periodical article
Title:Entrepreneurship in microfranchising: an emerging market perspective
Authors:Awuh, Harrison Esam
Dekker, MarleenISNI
Year:2021
Periodical:Journal of Entrepreneurship in Emerging Economies (ISSN 2053-4604)
Volume:13
Issue:5
Pages:1152-1172
Language:English
Geographic term:Subsaharan Africa
Subjects:entrepreneurs
poverty
External link:https://doi.org/10.1108/JEEE-02-2020-0025
Abstract:Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business.
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