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 Periodical article |
| Title: | Cultural Dimensions and Relationship Marketing: An African Marketing Model |
| Author: | Ndubisi, Nelson O. |
| Year: | 2003 |
| Periodical: | Journal of Cultural Studies |
| Volume: | 5 |
| Issue: | 2 |
| Pages: | 214-241 |
| Language: | English |
| Geographic term: | Africa |
| Subjects: | Development and Technology Economics and Trade |