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Periodical article |
Title: | Some critical factors in the perception of the credibility of television endorsements |
Author: | Ozoh, H.C. |
Year: | 1991 |
Periodical: | Africa Media Review |
Volume: | 5 |
Issue: | 1 |
Pages: | 49-60 |
Language: | English |
Notes: | biblio. refs., ills. |
Geographic terms: | Nigeria West Africa |
Subjects: | communication television advertising information dissemination |
External link: | https://d.lib.msu.edu/jamr/170/OBJ/download |