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Periodical article |
Title: | Marketing and information technology (IT) are now feeding back to each other |
Author: | Mkusa, E.L. |
Year: | 1996 |
Periodical: | IFM Journal of Finance Management (ISSN 0856-4086) |
Volume: | 4 |
Issue: | 2 |
Period: | January |
Pages: | 48-57 |
Language: | English |
Notes: | biblio. refs., ills. |
Geographic term: | world |
Subjects: | Management, Public Administration marketing information technology |