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Periodical article Periodical article
Title:Marketing and information technology (IT) are now feeding back to each other
Author:Mkusa, E.L.
Year:1996
Periodical:IFM Journal of Finance Management (ISSN 0856-4086)
Volume:4
Issue:2
Period:January
Pages:48-57
Language:English
Notes:biblio. refs., ills.
Geographic term:world
Subjects:Management, Public Administration
marketing
information technology
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