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Periodical article Periodical article
Title:Towards a comprehensive marketing communications model
Author:Kinoti, A.
Year:2002
Periodical:Eastern Africa Journal of Humanities and Sciences (ISSN 1681-0007)
Volume:2
Issue:1
Period:January-June
Pages:63-80
Language:English
Notes:biblio. refs.
Geographic term:world
Subjects:communication
marketing
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