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Periodical article |
Title: | Towards a comprehensive marketing communications model |
Author: | Kinoti, A. |
Year: | 2002 |
Periodical: | Eastern Africa Journal of Humanities and Sciences (ISSN 1681-0007) |
Volume: | 2 |
Issue: | 1 |
Period: | January-June |
Pages: | 63-80 |
Language: | English |
Notes: | biblio. refs. |
Geographic term: | world |
Subjects: | communication marketing |