AfricaBib 
bibliographic database
| Previous page | New search |
The free AfricaBib App for Android is available here
 Periodical article |
| Title: | Global product standardization versus adaptation dilemma |
| Author: | Kinoti, A. |
| Year: | 2004 |
| Periodical: | Eastern Africa Journal of Humanities and Sciences (ISSN 1681-0007) |
| Volume: | 4 |
| Issue: | 1 |
| Period: | January-June |
| Pages: | 16-31 |
| Language: | English |
| Notes: | biblio. refs. |
| Geographic term: | world |
| Subjects: | Economics, Commerce standardization marketing globalization |