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Periodical article |
Title: | Gender and decision making styles of young adult consumers in Botswana: implications for marketing practitioners |
Authors: | Makgosa, R. Mfosi, T. |
Year: | 2006 |
Periodical: | BIAC Journal |
Volume: | 3 |
Issue: | 2 |
Period: | November |
Pages: | 25-48 |
Language: | English |
Notes: | biblio. refs. |
Geographic terms: | Botswana Southern Africa |
Subjects: | Economics, Commerce consumers Marketing consultants Quality of products |