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 Periodical article |
| Title: | Consumer ethnocentricism versus polycentricism in Bangalore: lessons for Kenya |
| Authors: | Huka, G.S. Dawe, S.M. Waweru, G. |
| Year: | 2010 |
| Periodical: | International Journal of Professional Practice (ISSN 2218-7278) |
| Volume: | 1 |
| Issue: | 1 |
| Period: | July-September |
| Pages: | 55-64 |
| Language: | English |
| Notes: | biblio. refs. |
| Geographic terms: | Kenya East Africa |
| Subjects: | Economics, Commerce Ethnocentrism consumers Consumer behavior |